Some visitors to the site don’t identify with the site’s “nerdy” message but Kamb is committed to it as he grows the company. It recently expanded into a new area, Nerd Fitness Yoga. Attending the camp, in Clayton, Ga., costs between $849 and $1,049, depending on whether attendees want a private room or not. Customers pay $99 for access to Nerd Fitness Academy, updates to it and related information. Kamb has found what works best for his site is to charge a flat fee for the information he shares. Most of his customers are ages 25 to 40, with many working in sedentary desk jobs, but he says they range from 18 to 70.įind a sustainable financial model. Some fitness sites generate revenue by selling supplements. Today, he has nearly 300,000 subscribers to his email list. About three and a half years ago, he hired Staci Ardison, a power lifter, to run it, designating her “head of rebel ops.” Ardison shared her own fitness journey on the site, enabling him to attract more women to to the community. For instance, he refers to super heroes and epic “quests" as he writes about fitness.Īs the site grew, he also built an active online community. To connect with that audience, he framed his advice in terms of personal interests that would appeal to them. They realize ‘I’m the only person in my nerdy group of friends interested in getting fit.’” Those people don’t feel they have a home in regular society. “To me a nerd is someone who is really excited about a particular subject- comic books, video games. “I use the word nerd as endearingly as possible,” says Kamb. Instead of going after traditional gym rats, he focused on “desk jockeys, nerds and average Joes,” as his site proclaims. One way he did that was through the target audience on which he focused. Given the vast number of fitness sites, Kamb knew early on that he had to differentiate his site. In 2010, he quit his day job and devoted himself to the business full time.Ĭreate a unique brand. “I couldn’t keep doing both jobs with the level of quality I came to expect of myself,” says Kamb. "I wrote for a year before making my first dollar," he says.Įventually, as the site grew, he realized something had to change. In that role, he had the freedom to begin working on what would become Nerd Fitness, writing 2,000-word articles for the site in his spare time. Kamb found a new job in Atlanta working for Sixth Man, which produces floating concerts, in 2007. “If I had an idea, I had to run it through eight different bosses.” I assumed I should get a job in sales." He worked for about a year and a half selling construction equipment but saw quickly that it wasn’t his passion and found the corporate environment to be slow moving. “I was a cog in a machine,” he says. Kamb never envisioned running a fitness company when he graduated from Vanderbilt University in 2006. T ransition into business ownership gradually. Read the stories of millennial entrepreneurs who ditched the typical career path for more fulfilling, impassioned work.
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